The Home Biz Blog

Now you can advertise on The Home Biz Blog

You might have noticed it on other websites that have Google AdSense ads on them that there is now an "Advertise on this site" link. This means that you can buy ads that will show up on that particular website. All AdSense publishers are automatically subscribed to this feature so this should now be on almost all sites that display AdSense ads.

Well, now is your chance to buy an ad that will be displayed on The Home Biz Blog (on the front page, individual entry pages, category pages, etc.). All you have to do is click the "Advertise on this site" link [see screenshot to the left] and Google will take you through the steps. I also have several other websites in different niches where I display AdSense ads so if you're interested please leave a comment.

If you're curious about Google AdSense you can find out more...



In other Google news, Mozilla Firefox and Google have teamed up to promote the Firefox web browser with the Google toolbar. I've used Firefox for a long time now and it's the browser I prefer to use. It's so much easier than Microsoft's Internet Explorer (IE) in many ways - like the inbuilt RSS reader, multi-tab browser which is perfect when searching on Google, etc. It's also safer than IE.

It's a little over a year ago since Firefox 1.0 was launched and it's now reported that about 15% of internet users use Firefox. This is definitely something webmasters should consider - every time I design a web page I check to make sure it works both in Firefox and Internet Explorer (although it's not always easy).

The current version of Firefox is 1.0.7 but you can get "Firefox 1.5 Release Candidate 3" which is probably very similar (it might have a few minor bugs) to the complete 1.5 version that will be released later this year.

Update: Looks like Firefox 1.5 was released only a few hours after I posted this. So now you can enjoy a better, faster and more secure browser while surfing the web.

Getting Loans for Your Home Business

Very few people can afford to start a business using nothing but the money they’ve got lying around in their bank accounts. For most of us, we’re going to need to get a loan before we’d have anywhere near enough money to invest in starting up.

Your Credit History.

You might not have realised that your credit history was going to count here, but it does. This is where all those late credit card payments come back to bite you. The better your credit history, the more likely a bank is to lend you money, and the better the rate it offers will be.

Bank Loans.

Banks usually have someone whose job it is to go through applications for business loans. These people have seen a thousand business plans, and they know what they’re looking for.

Take along all your plans and any other supporting material you can put together. Make sure you present yourself at your most professional. Act like the most sensible and level-headed person you’ve ever met. This is, essentially, a job interview: the bank is interviewing you and your business to try and figure out whether it would be a safe place to put their money. Remember that they’re just like every investor, lending you money with the expectation that they will get it back, plus interest.

Secured Loans.

Of course, you’ll probably have a much easier time persuading a bank to lend you money if you put up something of your own as collateral in case you can’t pay the debt back. Some dodgy banks would really like you to secure your business loan on your house, since they know that the failure rate of start-ups is high and they’d really like to get their hands on it. Be cautious, in case you sign your life away. It is almost never worth starting a business if you can only get secured loans – you’re tying the business’ fortunes too closely to your own.

Government Loans.

As part of the push to support small businesses, there are now many government bodies that will offer no-interest or low-interest loans to small businesses, a category which includes home businesses. The government lot will obviously be even more picky about your business plan, but it’s still a good option to have available to you. Even better, these loans will often come with free help and advice from the agency that issues them, as well as all sorts of booklets and leaflets telling you the technical details of getting started.

Credit Cards and Overdrafts.

These forms of debt are a very bad idea. Whatever you do, do not finance your business with personal debt. You’ll have to make a massive profit just to pay back your debts, and it’s unlikely that you’ll manage to both pay them off and have enough money to live. If you can’t get a loan, try to find other investors instead.

Friends and Family.

Friends and family can be a surprisingly good source of loans to help start businesses, especially if they’re in the same industry themselves – they’ll be more than happy to help you get a foot on the ladder. You might be able to persuade someone to give you the money at a good rate of interest, or even to act as a ‘sleeping partner’, financing half of everything while leaving you to run it all.

Be aware, though, that many friendships and families have been ruined by failed businesses. I had a friend who went around raising thousands from everyone he could think of to start a magazine of his own, only for it to crash and burn by the second issue. Be warned.

Keep Trying.

If you get turned down for a loan, keep trying (preferably at different banks!) You should revise your business plan each time, and try to get as many people as possible to read it – the more people who see it, the more ideas and suggestions you can hear. If your credit rating is fine, then the problem has to be with the business plan: fix it, and you’re set. Good luck.

*** Resource Box ***

Hannes Johnson is currently using the Plug-In Profit Site (PIPS) system to build his online home business. Hannes highly recommends the PIPS system to anyone interested in starting a successful home business - click for more information: http://www.workathomemadeeasy.net/pips.html?blog

Managing Risk: the Disaster Plan

A very important factor in any business is how you manage risk – yet it is a factor that is often ignored by home businesses.

You have to realise that any time you start a business, you are taking the risk that the business might fail. What experienced people do is shield themselves from risk at every opportunity, to make sure that they can keep a business going for months on the brink of disaster, and wind it down gracefully if it really has to go under.

You need to have a plan for what you’re going to do if your business looks like it’s going bankrupt. Are you going to borrow more money, if you can? Sell your car? Raise prices? Get rid of staff? Done right, you should have a good package of ‘rescue measures’ that really do have a chance of rescuing the business.

Borrowing.

If you need to borrow more to keep your business afloat, take great pains to avoid looking desperate. Act like your business is moderately successful but needs more investment, and you’re far more likely to succeed in getting more funding.

Bye-Bye Staff.

This is a bad idea, but not always a terrible one. In a home business, you presumably only take on staff because you have enough business to cover it, don’t you? So it makes perfect sense to get rid of the staff when things start to go wrong and go back to doing it all yourself.

Price Hike.

When your business is in trouble, there are few things guaranteed to destroy it faster than a price rise. Just don’t do it, however tempting it might be – cut costs instead. If you absolutely must raise prices, do it by scaling back what you get for your money in each of your price ranges, without actually raising the prices.

I know of a struggling bus company that kept its fares the same for years but gradually started to run fewer buses and send them all over town, making journeys take longer. People reacted a little badly to the longer journeys, but it was nowhere near the scandal that there would have been if prices had risen.

Keep Staff Pay Aside.

Whatever you do, make sure to keep staff pay separate from the other business finances, and pay it out immediately if the business looks to be heading for trouble with its creditors. It is far better to be paying your staff on the last day than to be giving all that money to the creditors. Leaving staff unpaid will destroy your reputation, not to mention hurting a lot of innocent people.

The ‘Closing Down’ Sale.

If you plan it well, your last day in business might not be so bad. Just make sure everyone knows that you’re closing down for real, but still price everything ever-so-slightly above cost. In this way, you can avoid the drastic loss-making ‘Everything Must Go!’ mentality, and come out of your business the same way as you would if you’d decided to shut it down that day for some other reason.

Selling Your Business On.

If you’re shrewd about it, you might be able to keep your business going long enough to sell it to someone who could turn it around. There’s nothing dishonest about this route – it’s the one most big companies take if things start to go wrong. You might even find that one of your competitors is willing to buy, even if only for your established customer base.

It’s Up to You.

Disaster plans are very personal, and they depend a lot on how much risk you’re willing to put on yourself. If you do things the sensible way, then you’ll go as far as you can to avoid selling or borrowing against any of your own assets just to keep a business afloat. On the other hand, if you’re really determined and a bit of a risk-taker, putting some things of your own at stake might buy you enough time to recover from whatever hit your business.

It’s a little like playing poker: are you going to be the guy who walks away and leaves his money on the table, or are you going to throw your car or house keys onto the table and raise the stakes? That’s risk management for you.

*** Resource Box ***

If you need help writing your business plan you should grab a copy of "Confidential Internet Intelligence Manuscript Volume 2" over at http://www.SuccessManuscript.com. It will teach you how to start your business and how to really sell on the internet. You'll also learn how to create the perfect exit plan so it'll be ready if you ever need it.

Planning For Every Expense

Making a budget for a home business start-up is more of an art than it is a science. No matter how exactly you think you’ve pinned down all your expenses, it’s guaranteed that more will appear that you either didn’t think of or just couldn’t have predicted. That’s why you need to make sure that you always plan for every possible expense.

Things Break.

Remember that any equipment you buy can go wrong, no matter how expensive or high-quality it was (this is especially true of anything IT-related!) When things break, you probably won’t need to buy a new one, but you’ll at least have to wait for the manufacturer to replace what broke. This can lead to days of lost or less-efficient business, and cost you money. Budget for equipment failures.

People are Unpredictable.

When you hire staff, you have no way of knowing that they aren’t going to let you down. You might have worked out that it takes $200 to train one new staff member, but what do you do when that newly-trained staff member quits and moves to France after three weeks at the job? You’ve got no choice but to train someone else and take the loss. Budget for staff turnover.

The World is Against You.

Or at least it can sometimes feel that way. Just when you’ve got everything perfect, someone sets up a little construction site next door, and drives your business away. Or maybe it rains for a few weeks, meaning that there’s just no demand for your bouncy castle hire business. Whatever, you need to budget for times when you’ve got no customers – and make sure you have something else to be getting on with in the meantime.

Customers are Out to Get You.

‘The customer is always right’, right? Well, yes, but their ‘rightness’ can sure cost you a lot of money. You have to be prepared to take huge losses to pay off complaining customers. Remember that one unhappy customer can undo hundreds of dollars worth of marketing efforts – once you make a customer unhappy, your options are to take a loss fixing the situation or to take an even bigger loss when they tell everyone how you didn’t. The only way to avoid this expense is to please all of the people all of the time, which just isn’t possible. Budget for unhappy customers.

Competitors Kick You When You’re Down.

If one of your competitors spots a good opportunity to take some business from you, they won’t hesitate. You need to have a ‘war chest’ ready to make aggressive offers and marketing efforts, and be prepared to get into a full-scale price and advertising war with the competition. It’s massively frustrating to be in a position where your rivals are getting all your business simply because you already used up your marketing money for this month. Budget for war.

Double Your Budget.

Whatever happens, remember that under-budgeting is the worst mistake you can make. It’s known as ‘under-capitalisation’, and is generally thought of as one of the quickest ways to kill a business – anyone who might be willing to give you finance will just think you’re a fool if you’ve under-capitalised your business, and might even refuse to lend to you.

Most home businesses budget only a few thousand dollars for their expenses (if they even make a budget), thinking that they already have everything they need. People don’t realise how quickly little costs like having some business cards made or getting your suit dry-cleaned start to add up. This doesn’t apply for other kinds of business, but if you’re like 99% of home business starters, you really ought to double your budget. If you doubt me, start adding up all your ‘little’ expenses over a year, and see what happens.

Budgeting for every expense in your initial plans shows that you’re not the kind of person who thinks that everything’s going to go right for them just because they’re so great – instead, you’re a practical businessperson who knows that anything that could go wrong probably will, and you plan to make a profit anyway. There is a difference, after all, between arrogance and cool-headed determination, and it’s one that the people with the money want to see.

*** Resource Box ***

If you need help writing your business plan you should grab a copy of "Confidential Internet Intelligence Manuscript Volume 2" over at http://www.SuccessManuscript.com. It will teach you how to start your business and how to really sell on the internet.

The Next Step: a Marketing Plan

Many people include their marketing plan as a section in their business plan. Really, though, marketing is important enough that it deserves a plan of its own, separate from the technical details of the business. Here’s what your marketing plan should include.

Your Marketing Strategy.

It might sound silly, but it’s good to get the core of your marketing plan written down, just so people can see what the rest of your plan is aiming at. Keeping your strategy in mind can also be good when you receive offers to place ads here, there and everywhere – you can ask yourself whether it really fits in with your overall strategy.

Your Competitors.

You should have a list of everyone in your area who could be considered to be a competitor, followed by how you plan to differentiate yourself from them.

Advertising.

Your marketing plan should contain a comprehensive list of all the advertising you plan to undertake. This includes a website, advertising in newspapers, leaflets, and so on. For each method of advertising you should list an estimated cost, and the number of customers you expect the advertising to bring in. This allows you to work out your ‘cost of acquisition’, which is how much you need to spend on advertising to bring in a customer. The market works out so that this will be more for higher-end customers, and less for lower-end ones.

Pricing.

Your marketing plan should also list all of the pricing policies you plan to have, as well as any special offers that you think will be good. That doesn’t mean that you can’t make up new offers later, but it’s still good to have some on the plan for the long-term.

An Example.

The Catering & Cake Co.: Marketing Plan.

Strategy: Our marketing strategy will be to advertise sufficiently that we will be the first company coming to mind when catering is needed in the Anytown/Othertown area. Marketing will be especially targeted towards people arranging weddings and people planning corporate events, so we will always be looking out for new ways to reach these customers. We will not repeat any marketing effort where the COA proves to be more than 20% of the profit those customers provide.

Competitors: In the Anytown area, the established catering companies are Cathy’s Catering and Funfoods. Cathy’s Catering mainly cater for low-end corporate events, while Funfoods specialise in food for children’s parties. Our position in the middle-market means that we would be unlikely to provide children’s birthday cakes, and could provide a higher-quality alternative to Cathy’s Catering for corporate customers.

The company that we believe would be our main competitor is Luxury Food and Cakes, based in the Othertown area. They serve the same kinds of food we plan to, and to similar events. However, we differentiate ourselves from them by offering our food at far lower prices. While they use more expensive ingredients, our taste tests have shown that most consumers are unable to tell in blind taste tests which food cost more. Offering mostly indistinguishable quality at a lower price gives us a powerful way to move in on Luxury’s customers.

Advertising (in order of decreasing cost-effectiveness):
Leafleting. $0.01 printing per leaflet, 10,000 leaflets, plus delivery at $100 = $200. Projected 50 customers. COA $4.
Local newspaper. $500 per half page, run once monthly. Projected 100 customers, COA $5.
Corporate mailshots. $0.10 printing per mail, 100 mails, plus delivery at $20 = $30. Projected 3 customers, COA $10 (however, customers are high-value).
‘Weddings’ magazine. $200 quarter page, quarterly. Projected 20 customers, COA $10.

Pricing:
Basic catering: cost + 50%.
Deluxe catering: cost + 70%.
Cake: cost + 100%.
Large cake: cost + 80%.
Personalised cake (large only): cost + 120%.

Special Offers: Business is slower in winter than in summer, so there are special winter deals. For example, we plan to offer ‘every third person free’ on basic catering to give extra value for corporate functions in the winter months (November, December, January, February). There will also be a ‘free champagne’ offer with the deluxe catering in these months.

*** Resource Box ***

If you need help writing your business plan you should grab a copy of "Confidential Internet Intelligence Manuscript Volume 2" over at http://www.SuccessManuscript.com. It will teach you how to start your business and how to really sell on the internet.

Writing a Business Plan

So you’ve reached that stage where you’re ready to get your home business started in every way except one: you need money. Whether it comes from a loan or from investors doesn’t really make too much difference, since there’s one thing that they all need to see before they’ll give you a cent. That thing is your business plan.

What’s a Business Plan?

Think of your business plan as being like a list of answers to questions that people might have about your home business. You will not get outside funding without one, because the people giving you the funding want to know that you’ve thought through what you’re doing. A business plan says to them ‘I’ve considered this from every angle, and here’s what I’ve come up with’.

But what should your business plan include?

What is Your Service? This is the first question every business plan should answer. Just what is it that you plan to do? Tell them which industry you’re going to be in, and why you’ve chosen it.

Who are Your Customers? Once you know what you do, the next thing you need to know is who you’re going to be doing it for, and so that’s the next thing that should be written on the business plan. You should also include your area here.

What Makes You Different? You need to say what the ‘key factors’ are that make your business different to other businesses in its sector. What is it that you’re planning to do to make the business succeed?

What are Your Expenses? Your start-up expenses include any equipment that you need before you can get up-and-running, while your day-to-day expenses are staff costs and supplies.

An Example.

Note that this is a very short and sweet business plan: in real life, each one of these sections would be closer to a page in length. That said, it is a bad idea to go into too much detail in your plan. You’re not trying to tell the reader everything, just the basics of the business and why they should give you money to help you build it. Always focus on profit.

The Catering & Cake Co.

Nature of Business: The business will be a home-based catering company, producing luxury food for special occasions such as birthdays and weddings. We will provide a comprehensive catering service, with a special line in cakes, which have a higher profit margin than other foods.

Target Market: Our catering business will be aimed at middle-market customers who want luxury catering but still care about the cost. To begin with, our target area is within a ten-mile radius of Anytown, to include the affluent area of Othertown.

Key Factors: We will use industrial-quality ingredients but provide bespoke-quality design and service. This will allow us to provide food that looks excellent and tastes acceptable, while keeping costs low.

Expenses: Since I will be using my kitchen for the business and making the food myself, there are only two real expenses: the one-off cost of a larger cooker, and then the day-to-day cost supplies. A suppliers’ letter listing prices is attached – enquiries with others in the catering industry have shown this supplier to be the best value for my business.

To finish it all off, you should include a breakdown of projected profit and loss per month for the first year of the business, in the form of a graph. You would work this out by working out a reasonable repayment of any one-off expenses and adding this repayment to the day-to-day expenses, before graphing day-to-day expenses against projected sales. Your business plan should show you making enough of a profit each month to live – if it doesn’t, then it will be considered unfeasible by anyone you show it to.

Find Real Business Plans.

The best way to figure out the dos and don’ts of business plans is to find real ones – they’re out there on the Internet. Once you’ve seen a few, you can start to get some idea of how much work is going to be involved to write one of your own. Remember, until your business exists for real, the business plan is the only tool you have to show anyone how great it’s going to be.

*** Resource Box ***

If you need help writing your business plan you should grab a copy of "Confidential Internet Intelligence Manuscript Volume 2" over at http://www.SuccessManuscript.com. It will teach you how to start your business and how to really sell on the internet.

Preparing Yourself Mentally for Business

People say that starting your own business is difficult. Guess what? They’re not kidding. Starting a business, in many ways, is a lot like having a child – and would you just have a child without thinking it through first? Before you get started, there are lots of things you need to think about and discuss with anyone you can.

Can You Afford to Fail?

You might have heard the old saying ‘only gamble what you can afford to lose’. Well, however you approach it, starting your own business is still gambling. A massive percentage of businesses fail in their first year. If your financial situation is such that you agonise over every small amount you spend, starting a business is probably a bad idea.

Put it this way: do not expect to succeed. Expect that you will fail, and always try your hardest not to. You’ll be pleasantly surprised if things go your way. Note that this doesn’t mean that you shouldn’t believe in yourself and your business – simply that you have to realise the kind of odds you’re up against, and stay realistic.

Will You Stick at It?

You can’t get halfway through all this and have a sudden change of heart, or feel like you’re doomed to fail. All successful business spend plenty of time doing badly before they start to pick up. You need to prepare yourself for a steady stream of failure being slowly replaced by success. Don’t expect the world all at once.

Could You Take the Stress?

Starting a business is one of the most stressful things you can do. It will affect you mentally, physically and emotionally. You need to be strong to deal with this kind of stress, and you need to have someone to turn to for support.

Are You a Survivor?

There are some people who always seem to make it in the end, regardless of what life throws at them. You need to be the kind of person whose response to things going wrong is to work harder and get it fixed, not someone who cries and goes into hiding.

Many entrepreneurs say that this, more than anything, is the secret of success. You need to be a ‘never say die’ kind of person. You need to be always ready to try again, no matter what gets thrown at you. Remember that it’s not when things start to go wrong that you fail – you haven’t failed until you’ve given up.

Be Prepared to Work Hard.

If you’ve been doing a standard nine-to-five job, you’re probably used to a world where it’s someone else’s responsibility if the work doesn’t get done – you work as fast as you can for the hours you’re told to, and if it’s not done on time then it’s the manager’s fault for not hiring enough people. When you work on your own, though, there’s no-one to blame – the buck stops where it starts, with you.

You Need to Satisfy Every Customer.

When you run a home business, you can’t afford to lose any customers. You need to always be nice to them, trying to meet their needs. You have to remember that you’re the most senior person they can talk to in this organisation, and you have to act like it – when there’s no-one other than you to handle complaints, you have to either give in to customers at every opportunity or watch them take their business elsewhere.

Do You Really Love What You Do?

If you don’t love what you do, then sooner or later you’re going to want to stop doing it – and when you run a home business, that’s difficult. Besides, you can’t run a home business if you’re always sitting and thinking about how great it’ll be when it’s the weekend. No, the only way to succeed in home business is to be absolutely sure that you really love what you’re doing. If you can think of another job you’d rather have, then you’re in trouble.

Think of it this way: could you run up to someone on the street with a leaflet about your business, and tell them all about it in a way that would really leave an impression? It doesn’t matter whether you actually could or not – if you think everyone will be interested, then, believe me, they will be.

*** Resource Box ***

Hannes Johnson is currently using the Plug-In Profit Site (PIPS) system to build his online home business. Hannes highly recommends the PIPS system to anyone interested in starting a successful home business - click for more information: http://www.workathomemadeeasy.net/pips.html?blog

Getting Help and Advice on Starting a Business

When you want to start a home business, it can be easy to feel alone, confused, and scared. The chances are that you don’t know anyone else who’s ever started a business, and you don’t even know who to ask if you get stuck. Here are a few things you ought to be looking at.

The Internet.

The Internet is a great resource for people who are thinking of setting up a home business – as well as all the articles you can find with practical advice, there are also many forums, where you can read about others’ experiences, and ask questions.

The Government.

Scary as it might seem to be getting advice on anything from the government, most governments go really out of their way to produce all sorts of easy-to-understand material on starting your own business. Encouraging you in business is a great way for them to both strengthen the economy and increase tax revenues.

Depending on your area, you might find that local government agencies are also keen to give you help and advice, and might even have some kind of ‘small business centre’ that you can visit.

Mentors.

Mentors are usually volunteers who think it would be nice to offer local businesses help and advice. They often have years of business experience, and can be really useful – if you find one, hang on to them.

Librarians.

Always willing to help and sadly neglected in our ‘wired’ age, you really should talk to a librarian. Libraries generally contain all sorts of business books and resources that they’ll be able to point you towards, and they’ll be more than happy to do research into obscure areas for you.

Lawyers.

Pricey as they might be, lawyers know all about starting businesses – they’ve almost certainly done it thousands of times over. It can be well worth paying for an hour of a lawyer’s time and just asking them every question you can think of.

Accountants.

A less expensive alternative to lawyers, accountants also know their stuff, especially (obviously) on the financial side. If you want your business to be profitable, you should take on board what your accountant tells you – and if you don’t have one, you should get one. By the time they’ve helped you navigate through all the tax mazes, they’ll almost certainly have made their fee back for you anyway.

Incubators and Investors.

If you think your business would be an attractive proposal to people who back businesses for a living, then you can try going to a ‘business incubator’ or some other kind of investor with your idea. If they like it, they’ll often have a quick process set up to get your company up and running as soon as possible.

Universities.

Here’s an interesting one: universities are full of business students. They’ve all spent ages learning about nothing but business, and many of them would just love to help get a real one off the ground – it’d look great on their CV, after all. Business students can be a great source of free help and advice, and they’ll probably even be thankful to you for letting them help out!

Teachers.

If you do a course to get a formal qualification in what you want to do before starting the business, you’ll probably find that your teacher is also a good resource on the business side of things. They’ll have had plenty of students starting businesses who’ve asked them similar questions, and they might even have prepared some material to give to anyone who asks for it.

Your Bank.

Traditionally, your bank would have been the first place you went if you were thinking of starting a business, but many people seem to ignore them nowadays. While they’re no replacement for accountants, most banks will offer you a ‘business advisor’ when you open a business account, and they can be especially helpful with the technical and financial elements of starting up.

Associations, Societies and Unions.

Whatever industry you’re thinking of entering probably has some kind of trade association, society or union. You should join as soon as you can, and take advantage of all the resources that they will almost certainly offer to people wanting to get started in their industry. After all, the more people who are in their industry, the more members they can get.

So you see, there’s no shortage of advice out there if you look for it.

*** Resource Box ***

Hannes Johnson is currently using the Plug-In Profit Site (PIPS) system to build his online home business. There is plenty of help and advice available from other PIPS members. Hannes highly recommends the PIPS system to anyone interested in starting a successful home business - click for more information: http://www.workathomemadeeasy.net/pips.html?blog

Ken Giddens passed away

I don't like to be the bearer of bad news but I just got an e-mail saying that Ken Giddens passed away on Sunday morning.

Ken specialized in search engine marketing and he really knew his stuff - he had been involved in online marketing for many, many year and built some of the very first web sites for companies like Netscape and Hallmark.

I first heard about Ken Giddens when I heard about the X10 Seminar where he was one of the speakers. Later on, over time, I noticed that he was speaking at many seminars and was scheduled to speak at a few upcoming seminars... looks like people couldn't get enough of him :)

I didn't know Ken personally and I had never met him but he struck me as someone that I wanted to follow in the footsteps of. He was honest and his approach at search engine marketing was unique, yet simple.

My condolences to his family and friends.

If you want to study Ken Giddens, here you can download some free PDF files by Ken Giddens about Search Engine Optimization.

Do You Need a License? Regulated Industries

I once knew a guy whose great idea for a ‘home business’ was to run poker tournaments from his house. Needless to say, that didn’t last long once the police heard about it.

If you think you’ve got an idea that’s going to make you big money, there might be a reason why everyone else isn’t doing it – and that reason could be related to the law. Many types of businesses are strictly regulated and controlled by governments.

Gambling.

However fun and profitable it might be to put fruit machines in your house, run a mini card casino or just invite the local old people over to play bingo, it’s almost certainly illegal without a license. Gambling is an industry that’s almost always strictly controlled – it might be fine to gamble privately with your friends (or, depending on where you live, it might not be), but as soon as you start running it as a business you’re on very dodgy ground. You’ll also find that most places have laws against for-profit lotteries – sorry. Applying for a license to turn your home into a gambling premises is unlikely to succeed. If you wonder why, consider what would happen if people in your area could do that. It wouldn’t be pretty.

Alcohol.

Yes, it seems odd to some people that you need a license to serve alcohol – after all, you can invite people round to your own house for a drink perfectly legally, can’t you? As soon as you start charging them for those drinks, though, the nature of what you’re doing changes drastically in the eyes of the law, and you’re going to need a license. If you don’t get one, then you could be heading off to jail for quite a while.

Again, you’re going to have trouble getting an alcohol license for your home, unless you’re holding some kind of event there and the drinking is just incidental. Alcohol licenses are usually subject to appeals from people who live near the premises being considered, and you can guarantee that your whole neighbourhood is going to turn out to say what a bad idea it would be.

Medics.

If you plan to do anything medical, then you’ll probably need a license. When I say medical, I mean doctors, dentists, opticians, and even vets. You might think it’d be fine to turn your home into an ‘animal hospital’, but you need to be qualified and licensed. Of course, if you’ve previously been a doctor, dentist, or whatever, then you shouldn’t have too much trouble getting licensed to do the same thing from home.

Children.

People get jumpy around children, and you’re very unlikely to be able to look after any as part of your business without jumping through all sorts of hoops. Just to be a nanny, there are all sorts of courses to take and regular inspections to go through. If you ever wonder why there’s a shortage of small-scale childcare, it’s because it’s so hard to keep within the rules while making any profit.

Food.

If you’re going to sell food, you usually need to register, for hygiene and safety reasons – imagine if just anyone could sell you food, without any checks! For various reasons most local government agencies are especially strict if you plan to handle raw meat. It’s usually fine to sell cooked meat, but raw meat is considered more dangerous. Food licenses aren’t too hard to get, anyway, provided you have a relevant hygiene qualification and you’re willing to have your kitchen and products inspected at regular intervals.

More.

This list is nowhere near exhaustive – it just covers some of the most common kinds of businesses that people think of. If you’re planning to do something more unusual, then you really need to check your local laws.

Should I Bother?

Most home business owners don’t know about the rules that apply to them, and don’t especially care either. Every day you operate in a regulated industry without a license, though, you risk being shut down, or worse. It’s only going to take one upset customer or neighbour to get you into big trouble – so unless you want to be worrying all the time, make sure you’re properly licensed for whatever you want to do.

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Hannes Johnson is currently using the Plug-In Profit Site (PIPS) system to build his online home business. You don't need any licences to start a business with PIPS. Hannes highly recommends the PIPS system to anyone interested in starting a successful home business - click for more information: http://www.workathomemadeeasy.net/pips.html?blog